"General State of Interior Fabrics Business Market Size Determitation"2005JAPAN
Nippon Interior Fabrics Association, JAPAN
General Remarks |
| In fiscal 2005, the overall scale of the interior fabrics industry (on a wholesale basis) grew 1.7% from the previous fiscal year, to 660.5 billion yen, supported by the strong number of new housing starts, which grew 4.7% from the previous fiscal year. The size of the three segments of the market for interior fabrics products (on a wholesale basis) was estimated at 242.6 billion yen (increasing 1.0% from the previous year) for window treatments, 304.3 billion yen (rising 2.8%) for floor coverings, and 113.6 billion yen (up 0.3%) for wall coverings. Although there are uncertain factors, such as the spike in raw material prices and sluggish personal consumption, the size of the market for interior fabrics products grew the third consecutive year, even though the growth was minimal, and all three segments, namely window treatments, floor coverings, and wall coverings, recorded an increase. These developments are considered encouraging. |
Window treatment products |
The market for window treatments for fiscal 2005 was
estimated at 146.3 billion yen for curtains (increasing 2.1% from the
previous year), 31.3 billion yen (rising 0.3%) for blinds, 37.6 billion
yen (up 0.1%) for screens, and 27.4 billion yen (dropping 2.4%) for curtain
rails, giving an overall market of 242.6 billion yen (representing a 1.0%
increase in comparison with the scale of the previous year). With respect
to curtains, NIF launched its own study in fiscal 2002 to obtain more
accurate estimates of market size, enabling a clearer and more realistic
understanding of the size. In fiscal 2005, the size of market for both
domestic products and imports increased 1.1% and 7.1% year on year, respectively.
Specifically, the increase in imports was mainly attributable to an increase
in ready-made curtains. The market for domestic products also grew, supported
by higher unit prices as a result of efforts to differentiate the products
by focusing on functionality and design originality, offsetting a decline
in volume sales. The move away from aluminum blinds in the housing market
is advancing, but demand for wooden blinds has grown. As a result, sales
of blinds remained almost on a par with those of the previous year as
a whole. The overall market for screens, which had been growing consistently,
moved up again a slight 0.1% from the previous year, but sales of roll
screens declined 4.7% for the first time in six years. This decline was
attributable to the further expansion of cheaper plain roll screens. Demand
for Roman shades increased significantly (rising 9.1%), as demand for
curtains shifted to that for Roman shades. Demand for pleated screens
also achieved an impressive double-digit increase of 10.3% as a result
of the shift in demand from roll screens. In the curtain rail market,
given the increasing popularity of screens, such as Roman shades and pleated
screens, demand for ornamental rails dropped significantly 6.5%. |
Floor covering products |
Although the range of floor covering products is diverse, across the three key materials of fiber, plastic and wood, as in the past, the market size of the floor covering (floor materials) section was calculated based only on carpets and plastic floorings. These are the two areas in which Nippon Interior Fabrics Association (NIF) members are more closely involved. The market size for floor coverings during fiscal 2005 was estimated at 230.5 billion yen (a year-on-year increase of 3.7%) for carpets and 73.8 billion yen (up 0.2%) for plastic floorings, giving 304.3 billion yen (up 2.8%) overall. Sales of domestic carpets rose 2.2% after the market appeared to have bottomed out of its decline during the previous year. Meanwhile, the volume of imported carpets rose as much as 16.2% from the previous year, with sales up 5.4%. For plastic floorings, in the tile market, sales of other composition tiles increased 3.6% from the previous year. In the sheet market, sales of regular vinyl sheets rose 4.7% from the previous year, while sales of anti-slip vinyl flooring sheets and other PVC sheets climbed 5.8% and 12.0%, respectively. The market size for composition tiles has tended to shrink recently because of the diversification of flooring products, with a year-on-year decrease of 8.9%. The market for cushioned floorings also declined 8.2% from the previous year, because use of the products for housing is limited to certain parts of the house. The market for inlaid sheets, which have strong durability and design flexibility, also declined a marked 12.9% even though the products have been used at large-scale buildings, such as medical, educational and commercial entities. |
Wall covering products |
Again this year, the market size for wall coverings was calculated based only on wallpaper. The market size for wallpaper products in fiscal 2005 was estimated at 113.57 billion yen, rising 0.3% from the previous fiscal year. A regulatory change was made in fiscal 2002, under which fireproof wall covering materials are to be qualified for each business. Consequently, since fiscal 2003, we have been able to provide year-on-year comparisons for each section. Although the total quantity of wallpaper shipped within Japan increased only slightly, to 729.75 million m2 (up 1.8% from the previous year), the industry remained above 700 million m2 for the third consecutive year. An increase in new housing starts (up 4.7% from the previous year) appeared to have led to an increase in shipments. Viewed by type (in value base), only vinyl wallpaper, the key product, exceeded sales for the previous year (up 2.3%), but sales of all other wallpaper declined from the previous year. Sales of plastic wallpaper, which had enjoyed support as environmentally friendly, also continued to decline from the previous year (down 7.3%). Sales of paper-based wallpaper, which have fallen since 2001, continued to drop markedly in fiscal 2005 (down 9.0%). Sales of fiber-based wallpaper declined 6.1% from the previous year, while sales of inorganic wallpaper and other wall paper declined 9.3% and 21.4% respectively. The volume of shipments has been moving at a comparatively stable pace on the strength of heavy demand, reaching as much as 700 million m2, but the shift toward (mass produced) products that are cost effective and easy to use in construction is being strengthened in the more severe market conditions. Moreover, given concerns over rising costs due to the surge in raw material prices, the outlook of this segment is uncertain. |
[Reference Material]Trend in New Housing Starts (By Use)
(Unit: 1,000; figures in parentheses are as percentages of previous yea’s figures)
| Total | Lived in by owner | Rental | Employee housing | Condominium | |
| Fiscal 2001 | 1,173 (96.7) |
377 (86.1) |
442 (105.8) |
9.9 (90.0) |
344 (99.3) |
Fiscal 2002 |
1,145 (97.6) |
365 (96.8) |
454 (102.7) |
9.5 (96.0) |
316 (91.9) |
| Fiscal 2003 | 1,173 (102.4) |
373 (102.2) |
458 (100.9) |
8.1 (85.3) |
333 (105.4) |
| Fiscal 2004 | 1,193 (101.7) |
367 (98.4) |
467 (101.9) |
9.4 (116.2) |
349 (104.6) |
| Fiscal 2005 | 1,249 (104.7) |
352 (96.0) |
518 (110.7) |
8.5 (90.4) |
370 (106.0) |
Source: “Integrated Statistics on Construction Work” Ministry of Land, Infrastructure and Transport
[Reference Material]Trend of Floor Area of New Homes (By Use)
(Unit: 1,000m2, figures in parentheses are percentages of previous year’s figures)
| Total | Lived in by owner | Rental | Employee housing | Condominium | |
| Fiscal 2001 | 108,800 (92.6) |
51,668 (84.9) |
22,723 (102.6) |
685 (88.1) |
33,725 (99.9) |
Fiscal 2002 |
103,438 (95.1) |
49,640 (96.1) |
22,736 (99.9) |
688 (100.4) |
30,374 (90.1) |
| Fiscal 2003 | 104,945 (101.5) |
50,284 (101.3) |
22,391 (98.5) |
573 (83.3) |
31,697 (104.4) |
| Fiscal 2004 | 105,531 (100.6) |
49,280 (98.0) |
22,144 (98.9) |
648 (113.1) |
33,459 (105.6) |
| Fiscal 2005 | 106,651 (101.1) |
47,162 (95.7) |
24,176 (109.2) |
574 (88.5) |
34,739 (103.8) |
Source: “Integrated Statistics on Construction Work” Ministry of Land, Infrastructure and Transport
[Reference Material]Trend of Floor Area of New Homes (By Use)
(Unit: 1,000m2, figures in parentheses are percentages of previous year’s figures)
| Total | Residential | Non-residential | |
| Fiscal 2001 | 178,903 (92.0) |
115,928 (93.0) |
62,975 (90.2) |
Fiscal 2002 |
171,030 (95.6) |
110,139 (95.0) |
60,891 (96.7) |
| Fiscal 2003 | 176,533 (103.2) |
111,786 (101.5) |
64,747 (106.3) |
| Fiscal 2004 | 182,774 (103.5) |
112,077 (100.3) |
70,697 (109.2) |
| Fiscal 2005 | 185,681 (101.6) |
113,465 (100.7) |
72,216 (102.1) |
Source: “Integrated Statistics on Construction Work” Ministry of Land, Infrastructure and Transport
[Reference Material]
| Office | Store | Factory | Warehouse | School | Hospital | Others | |
| Fiscal 2001 | 8,321 (101.8) |
8,383 (70.0) |
10,628 (75.1) |
7,240 (93.3) |
4,700 (104.1) |
3,520 (89.7) |
20,183 (104.5) |
| Fiscal 2002 | 6,833 (82.1) |
10,361 (123.6) |
8,812 (82.9) |
6,770 (93.5) |
4,945 (105.2) |
4,443 (126.2) |
18,727 (92.8) |
| Fiscal 2003 | 7,550 (109.7) |
10,637 (102.7) |
9,945 (112.9) |
7,343 (108.5) |
4,602 (93.1) |
3,892 (87.6) |
20,779 (111.0) |
| Fiscal 2004 | 8,076 (107.0) |
11,433 (107.5) |
13,521 (136.0) |
7,918 (107.8) |
4,260 (92.6) |
3,708 (95.3) |
21,781 (104.8) |
| Fiscal 2005 | 7,759 (96.1) |
12,501 (109.3) |
14,226 (105.2) |
9,137 (115.4) |
4,658 (109.3) |
3,034 (81.8) |
20,900 (96.0) |
Source: “Integrated Statistics on Construction Work” Ministry of Land, Infrastructure and Transport
Window Treatment Products |
The general market size for curtains in fiscal 2005
was determined and verified based on the NIF’s independent survey in the
same manner as the previous year. The size of the market was estimated
at 146.3 billion yen (with a year-on-year increase of 2.1%), exceeding
that of the previous year by small margin. In summary, sales of both domestic
products and imported products rose 1.1% and 7.1% respectively from the
previous year. In particular, the quantity (m2) of imports,
mainly those of ready-made curtains, increased while sales of domestic
products climbed, boosted by a rise in unit prices, offsetting a decline
in the number of products sold. With progress in the nationwide expansion
of new stores by major chain stores and others, the full-scale direct
imports of products produced in China and other countries commenced, resulting
in a further increase in the volume of imported products. Meanwhile, given
the rise in costs due to the surge in raw materials and the increased
number of orders in smaller lots, it became difficult for the domestic
products to compete on price. To deal with this situation, the manufacturers
of domestic products sought to differentiate their products by strengthening
functionality and designs to offset the lower sales quantities. Business
conditions of domestic products by type have changed after their sales
continued to decline for several years. In particular, overall sales of
piece-dyed products expanded as demand from contract routes remained comparatively
steady. Total production of curtains during fiscal 2005 was 129 million
m2, a year-on-year fall of 6.6%, a continuing decline after
peaking in 1997. The socioeconomic feature of fiscal 2005 was that new
housing starts recorded approximately 1,250,000 households, exceeding
the benchmark of 1,200,000 households first time for several years. In
particular, the number of high-grade apartments in urban areas and the
number of houses built for sale by local builders mainly in local areas
increased significantly, supporting the growth of each market. However,
the market conditions for curtains still remain difficult as consumer
needs have become diversified over the last several years and the size
of the window area has been declining with changes in the structure of
houses. <Statistical materials used to determine market sizes> 1) Domestic products The market size was determined by calculating average units and the ratio of made-to-order curtains to ready-made products, while referring to reports on actual shipment by NIF members, based on the data from the “Curtain Shipment Volume and Value by Product Type.” 2) Imported products The market size was determined based on a survey of the curtain conducted by Sen-i Kenkyu-jyo. *The sizes of the markets for both domestic and imported products are calculated based on average unit prices of products from NIF members, which makes it impossible to verify differences compared to actual prices in the markets. |
Table 1. Size of the Curtain Market (wholesale basis)
(Unit: 100 million yen; figures in parentheses are percentages of previous year’s figures)
| Fiscal 2002 | Fiscal 2003 | Fiscal 2004 | Fiscal 2005 | ||
| Total size | 1,470 ( - ) |
1,504 (102.3) |
1,433 (95.3) |
1,463 (102.1) |
|
| Domestic products | 1,224 (91.3) |
1,268 (103.6) |
1,194 (94.1) |
1,207 (101.1) |
|
Imported products |
246 ( - ) |
236 (95.9) |
239 (101.3) |
256 (107.1) |
|
Table 2. Size of the Domestic Curtains (by type and category, wholesale basis)
(Unit: 100 million yen; figures in parentheses are percentages of previous year’s figures)
| Fiscal 2002 | Fiscal 2003 | Fiscal 2004 | Fiscal 2005 | ||
| Total | 1,224 (91.3) |
1,268 (103.6) |
1,194 (94.1) |
1,207 (101.1) |
|
| Ready-made products | 141 (71.6) |
118 (83.7) |
101 (85.6) |
109 (107.9) |
|
| Order-made products | 1,083 (94.7) |
1,150 (106.2) |
1,093 (95.0) |
1,098 (100.5) |
|
| Yarn-dyed products | 349 ( - ) |
332 (95.0) |
346 (104.2) |
334 (96.6) |
|
| Ready-made products | 36 ( - ) |
27 (75.0) |
28 (103.7) |
27 (96.4) |
|
| Order-made products | 313 ( - ) |
305 (97.3) |
318 (104.3) |
307 (96.6) |
|
Cloth-dyed products |
570 ( - ) |
616 (108.1) |
555 (90.1) |
587 (105.8) |
|
| Ready-made products | 68 ( - ) |
59 (86.8) |
47 (79.7) |
53 (112.8) |
|
| Order-made products | 502 ( - ) |
557 (111.0) |
508 (91.2) |
534 (105.1) |
|
Lace casement |
304 (96.6) |
320 (105.2) |
293 (91.5) |
286 (97.6) |
|
| Ready-made products | 37 (64.9) |
32 (86.5) |
26 (81.3) |
29 (111.5) |
|
| Order-made products | 267 (103.6) |
288 (107.8) |
267 (92.6) |
257 (96.2) |
|
Curtain Production Volume by Product Category
(Unit: 1,000m2; figures in parentheses are percentages of previous yea’s figures)
| Fiscal 2002 | Fiscal 2003 |
Fiscal 2004 | Fiscal 2005 | ||
| Total | 157,850 (96.2) |
147,936 (93.7) |
138,490 (93.6) |
129,300 (93.4) |
|
| Yarn-dyed products | 37,360 ( - ) |
32,864 (88.0) |
31,180 (94.9) |
27,910 (89.5) |
|
| Cloth-dyed products | 66,730 ( - ) |
63,232 (94.8) |
61,250 (96.9) |
58,980 (96.3) |
|
| Race-casement | 53,760 (98.3) |
51,840 (96.4) |
46,060 (88.9) |
42,410 (92.1) |
|
Nationwide demand for curtains in fiscal 2005 (on a
cloth converted basis) slightly declined to 254,996,000 m2,
99.6% compared with the previous year. Production in Japan (domestic products)
was 129,300,000 m2, 93.4% or a decline of 6.6% compared with
the previous year, but imported products increased 6.8%, to 125,696,000
m2. With the market of 50.7% being shared by domestic products
and 49.3% by imported products, the share of domestic products declined
3.4 points from the previous year, just maintaining a majority share of
the market. Among imported products, fabric imports was a mere 1,310,000
m2, declining further to 91.0% compared with the previous year,
but imports of ready-made products (on a cloth converted basis) increased
to 124,386,000 m2, 107.0% compared with the previous year.
Nationwide demand in fiscal 2005 features sluggish personal consumption
and persistent demand for low-priced products, as well as the stagnant
consumption of end-users. In addition, budgets to stimulate public works,
which have been postponed due to the prioritized spending on disasters,
have not materialized. Although new housing starts for fiscal 2005 increased
4.7% from the previous year, to 1,249,000 households, the increase was
attributable to an increase in the number of three-story houses and high-rise
apartments. Following changes in the structure of houses, the size of
the window areas is smaller on average, resulting in reduced demand for
fabrics. As consumer needs for window decoration have changed, shades
(blinds) and cafe curtains (blinders) have become popular, but this could
not increase the overall demand for curtains. An increase in imported
products was attributable to the expansion of new stores of the large-scale
furniture chain stores, which have been actively promoting ready-made
curtains produced in China as an interior product. (The above chain stores
have maintained their competitiveness by directly importing products through
the business alliance with weaving and sawing factories in China.) The
manufacturers of domestic products have become even more cautious on the
business outlook because (1) as a result of competition with imported
products, a share of order-made curtains exceeded 80%, (2) production
costs increased following a rise in prices of original yarns, (3) profitability
has deteriorated as the order unit of sample books for the manufacturers
have been reduced to approximately ten bolts for one design from between
20 and 30 bolts, (4) thin voile fabrics have eroded the demand for lace
curtains, (5) there are not enough product developments to meet consumers’
needs, (6) sales unit prices have been declining, and (7) there are uncertain
factors following the bankruptcy of a major manufacturer. In the Hokuriku
region, sales of voile fabrics have been brisk over the last few years,
but as demand for the products peaked and to differentiate themselves
from other production regions, the local manufacturers have started developing
flat yarns, which create characteristics on the fabric surface, to manufacture
value-added products. Cloth imports continued to decline as importers
have been increasing the volume of product imports. (Source: Textile Market
Research Center) |
Curtains |
Nationwide Demand |
Remarks |
|||||||||||
Domestic Products |
Imported Products |
||||||||||||
Fiscal 2004 |
Fiscal 2005 |
Changes |
Fiscal 2004 |
Fiscal 2005 |
Changes |
Fiscal 2004 |
Fiscal 2005 |
Changes |
|||||
256,142 |
254,996 |
99.6 |
138,490 |
129,300 |
93.4 |
117,652 |
125,696 |
106.8 |
Figures in parentheses are for domestic products. |
||||
Fabrics |
185,833 |
185,083 |
99.6 |
92,430 |
86,890 |
94.0 |
93,403 |
98,193 |
105.1 |
||||
Yarn-dyed |
(31,180) |
(27,910) |
(89.5) |
(31,180) |
(27,910) |
(89.5) |
0 |
0 |
|||||
Piece-dyed |
(61,250) |
(58,980) |
(96.3) |
(61,250) |
(58,980) |
(96.3) |
0 |
0 |
|||||
Plain |
(49,530) |
(47,710) |
(96.3) |
(49,530) |
(47,710) |
(96.3) |
0 |
0 |
|||||
Printed |
(11,720) |
(11,270) |
(96.2) |
(11,720) |
(11,270) |
(96.2) |
0 |
0 |
|||||
Lace |
68,549 |
68,403 |
99.8 |
44,300 |
40,900 |
92.3 |
24,249 |
27,503 |
113.4 |
||||
Casement |
1,760 |
1,510 |
85.8 |
1,760 |
1,510 |
85.8 |
0 |
0 |
|||||
Curtains |
Imported Products |
||||||||
Cloth |
Products |
||||||||
Fiscal 2004 |
Fiscal 2005 |
Changes |
Fiscal 2004 |
Fiscal 2005 |
Changes |
||||
1,440 |
1,310 |
91.0 |
116,212 |
124,386 |
107.0 |
||||
Fabrics |
1,010 |
710 |
70.3 |
92,393 |
97,483 |
105.5 |
|||
Yarn-dyed |
|||||||||
Piece-dyed |
0 |
0 |
0 |
0 |
|||||
Plain |
|||||||||
Printed |
|||||||||
Lace |
430 |
600 |
139.5 |
23,819 |
26,903 |
112.9 |
|||
Casement |
|||||||||
The market size for blinds during fiscal 2005 was estimated at 25.88 billion
yen (rising 0.6% year on year) for Venetian blinds, 5.41 billion yen (declining
1.3%) for vertical blinds, and 31.29 billion yen (up 0.3%) in total. In
the blind market during fiscal 2005, the move away from aluminum blinds
in the housing market continued, but demand for wooden blinds has grown.
As a result, sales of blinds remained almost on a par with those of the
previous year as a whole. Although demand for cloth slats mainly for condominiums
remained brisk, this could not offset a decline in the market for vertical
blinds, in which demand has been sluggish due to the contraction in the
building market. As the market for vertical blinds expands, prices of the
products are expected to become lower in the future. Considering economical
wooden blinds have already penetrated the market for horizontal blinds,
the challenge for this segment is to prevent the product prices from falling.
<Statistical materials used to determine market sizes>
|
Table 3. Market Size of Blinds (wholesale basis)
(Unit: 100 million yen; figures in parentheses are percentages of previous year’s figures)
| Fiscal 2002 | Fiscal 2003 | Fiscal 2004 | Fiscal 2005 | ||
| Blinds total | 335.9 (98.3) |
300.1 (89.3) |
312.0 (104.0) |
312.9 (100.3) |
|
| Venetian blinds | 280.8 (99.4) |
251.1 (89.4) |
257.2 (102.4) |
258.8 (100.6) |
|
| Vertical blinds | 55.1 (93.1) |
49.0 (88.9) |
54.8 (111.8) |
54.1 (98.7) |
|
| The market for screens during fiscal 2005 was determined to be 23.68
billion yen (a year-on-year decline of 4.7%) for roll screens, 9.08 billion
yen (down 9.1%) for Roman shades, and 4.83 billion yen (up 10.3%) for pleated
screens. The overall market size was 37.59 billion yen (an increase of 0.1%
over the previous year). The market for roll screens declined for the first
time in six years. Despite steady demand for roll screens not only from
houses, but also from buildings, as a result of increasing popularity of
low-priced plain products, the quantity of the products sold did not fall
notably. However, sales fell significantly, producing the market downturn.
As demand for roll screens appears to be shifting to pleated screens, the
industry needs to make efforts to develop attractive products once again.
Demand for Roman shades, particularly for small windows, increased as demand
for curtains have partially shifted to Roman shades following the diversification
of consumers’ preferences and changes in the shape of windows in houses.
The market for pleated screens expanded significantly in terms of both sales
and quantity, boosted by an increase in the number of long and thin windows
over the last few years and the popularity of pleated screens that use different
materials for the upper side and lower side of the screens, which have become
the most popular type of pleated screens. The situation in the market for
screens, in which roll screens were leading products, has significantly
changed and it appears that now demand for other fabric products has increased,
eroding the market for roll screens. The overall size of the market remained
unchanged from the previous year.
<Statistical materials used to determine market sizes>
|
| Fiscal 2002 | Fiscal 2003 | Fiscal 2004 | Fiscal 2005 | ||
| Total | 347.8 (103.8) |
369.8 (106.3) |
375.4 (101.5) |
375.9 (100.1) |
|
| Roll screens | 234.8 (103.1) |
248.1 (105.7) |
248.4 (100.1) |
236.8 (95.3) |
|
| Roman screens | 84.0 (103.2) |
87.0 (103.6) |
83.2 (95.6) |
90.8 (109.1) |
|
| Pleated screens | 29.0 (111.1) |
34.7 (119.7) |
43.8 (126.2) |
48.3 (110.3) |
|
| The market size for curtain rails in fiscal 2005 was estimated at 24.74 billion yen (a year-on-year decrease of 1.4%) for curtain rails themselves, 1.84 billion yen (down 7.6%) for curtain-related products, and 0.86 billion yen (down 17.7%) for others. New housing starts_mainly in the sectors of condominiums and houses built for sales_moved higher. In line with this increase, demand for curtains in terms of both quantity and sales remains higher than that of the previous year. In the curtain rail market, however, as this is a market in which functional rails, the unit prices of which are lower than those of decorative rails, are commonly used, the size of the market for curtain rails declined 2.4%, to 27.43 billion yen. The increasing popularity of screens, such as Roman shades and pleated screens, also impacted on the market for curtain rails. With respect to the size of the market for curtain rails by types, the market for functional rails amounted at 18.65 billion yen (up 0.4% from the previous year), almost unchanged from the previous year. In contrast, the market for decorative rails declined 6.5%, to 6.09 billion yen. <Statistical materials used to determine market sizes> 1) Materials for determining market size from the Japan Curtain Rail Industry Association |
Table 5. Market size of Curtain Rails (wholesale basis)
(Unit: 100 million yen; figures in parentheses are percentages of previous year’s figures)
| Fiscal 2002 | Fiscal 2003 | Fiscal 2004 | Fiscal 2005 |
|||
| Curtain rail total | 290.3 (91.8) |
291.0 (100.2) |
281.2 (96.6) |
274.3 (97.6) |
||
| Curtain rails | 253.9 (89.3) |
256.4 (101.0) |
250.9 (97.9) |
247.4 (98.6) |
||
| Functional rails | 184.1 (88.2) |
194.5 (105.6) |
185.7 (95.5) |
186.5 (100.4) |
||
| Decorative rails | 69.8 (92.5) |
61.9 (88.7) |
65.1 (105.2) |
60.9 (93.5) |
||
| Related parts | 23.8 (107.7) |
21.5 (90.3) |
19.9 (92.6) |
18.4 (92.4) |
||
| Others | 12.6 (124.8) |
13.1 (104.0) |
10.4 (79.4) |
8.6 (82.3) |
||
Floor Covering Products |
| The market size of carpets for fiscal 2005 rose 3.7% from the previous year, and is estimated at 230.5 billion yen, consisting of sales of 118.7 billion yen (with a year-on-year increase of 2.2%) for domestic products and 111.8 billion yen (up 5.4%) for imported products. The carpet market expanded for the second consecutive year as the economy continued to gradually recover. The overall quantity of imported carpets rose remarkably (with a year-on-year increase of 16.2%), and also expanded in value terms (up 5.4%). The vast majority of imports came from China, a trend witnessing continued growth, with an increase of 31.8% in terms of quantity and an increase of 25.8% in value terms over the previous year. These volumes account for nearly 60% of total imports. In terms of import quantity, China was followed by Thailand, India and Belgium, with these four leading countries accounting for over 80% of total imports. In value terms, the leading exporters included China, Belgium, India and the United States, which together accounted for just under 80% of imports to Japan. Characteristically, the volume of imported woven carpets and imported tufted carpets increased remarkably (with a year-on-year increase of 24.0% and 14.4% respectively). In the construction market, the number of new housing starts increased to approximately 1,250,000 households (rising 4.7% from the previous year) for the third consecutive year. The total floor area of construction starts of all buildings was determined at 185,680,000 m2 (up 1.6%), also the third consecutive year of growth. Among non-residential buildings, the construction floor area of offices declined 3.9% from the previous year, the first decline for three years, but that of shops increased 9.3%. Consequently, the quantity of carpet tiles rose 3.9% over the previous year. Sales of piece and rug increased significantly (with a year-on-year increase of 9.9%) although sales of roll carpets continued to decline. The total number of automobiles produced was 10,800,000 (a year-on-year increase of 2.7%), achieving positive growth for the fourth consecutive year. This contributed to the rise in the overall quantity of carpets for transport use, registering an increase of 4.2% over the previous year. In contrast, the value of carpets installed in automobiles declined slightly. This reflected a reduction in tufted carpet sales, in favor of more needled-punched carpet, a move taken to reduce costs. <Materials used for formulating market sizes> 1) For average unit prices: Results of a questionnaire-based survey by NIF 2) For domestic products: “Statistics on Changes in Carpet Production and Imports” and “Statistics on Tile Carpet Production” Japan Carpet Manufactures Association 3) For imported products: Trade Statistics, Ministry of Finance Japan 4) Statistics on production, Japan Automobile Manufacturers Association, Inc. 5) Statistics on New Housing Starts for 2005 (Summary), etc., Ministry of Land, Infrastructure and Transport |
| Fiscal 2002 | Fiscal 2003 | Fiscal 2004 | Fiscal 2005 | ||
| Total | 2,189 (96.1) |
2,150 (98.2) |
2,223 (103.4) |
2,305 (103.7) |
|
| Domestic Products | 1,181 (93.5) |
1,164 (98.6) |
1,162 (99.8) |
1,187 (102.2) |
|
| Imported Products | 1,008 (99.2) |
986 (97.8) |
1,061 (107.6) |
1,118 (105.4) |
|
Table 7. Market Size of Domestic Carpets (by product category, wholesale basis)
(Unit: 100 million yen; figures in parentheses are as percentages of previous year's figures)
| Category | Fiscal 2002 | Fiscal 2003 |
Fiscal 2004 |
Fiscal 2005 |
||
Total |
1,181 (93.5) |
1,164 (98.6) |
1,162 (99.8) |
1,187 (102.2) |
||
| Tufted | 660 (89.7) |
632 (95.8) |
618 (97.8) |
631 (102.1) |
||
| Regular use | 576 (89.7) |
550 (95.5) |
537 (97.6) |
548 (102.0) |
||
| Automotive use | 84 (89.4) |
82 (97.6) |
81 (98.8) |
83 (102.5) |
||
| Tufted tile | 300 (101.0) |
311 (103.7) |
321 (103.2) |
330 (102.8) |
||
| Woven carpet | 61 (96.8) |
58 (95.1) |
59 (101.7) |
60 (101.7) |
||
Plain weave |
6 (100.0) |
8 (133.3) |
8 (100.0) |
8 (100.0) |
||
| Hooked rug | 51 (89.4) |
48 (94.1) |
49 (102.1) |
50 (102.0) |
||
Needle punch |
97 (100.0) |
101 (104.1) |
101 (100.0) |
102 (101.0) |
||
| Regular use | 26 (86.7) |
25 (96.2) |
24 (96.0) |
23 (95.8) |
||
Automotive use |
71 (106.0) |
76 (107.0) |
77 (101.3) |
79 (102.6) |
||
| Others | 6 (85.7) |
6 (100.0) |
6 (100.0) |
6 (100.0) |
||
The market size of plastic
floor materials in fiscal 2005 is estimated at 73.8 billion yen, a small
increase from the previous year, after accounting for the increase and
decrease of each product. Vinyl flooring materials
have the largest share of the market for plastic flooring materials. The
market size for vinyl flooring has been estimated since 2003 by adding
five new variations, including homogenous tiles, other composition tiles,
anti-slip vinyl flooring sheets, inlaid sheets and other PVC sheets to
three traditional variations including composition tiles, regular vinyl
sheets and cushioned flooring.In this survey, “composition
tiles” refer to general-purpose products of a semi-hard type. With its
good durability and ease of installation, this is one of the leading flooring
materials used as an inexpensive PVC tile in non-residential buildings
such as offices and schools. However, the market has recently entered
a gradual decline because of diversification of flooring material products.
As a result, the market for composition tiles declined 8.9% from the previous
year.“Homogenous tiles” are
vinyl flooring tiles with a binder component of 30% or more, such as vinyl
resin or elasticizer. Homogenous tiles include products with sophisticated
designs, such as printed tiles with a transparent vinyl layer overlaid
on a printed layer and inlaid tiles with patterns made by kneading and
spraying chips. JIS A 5705 of vinyl flooring materials has been revised
since March 2005 and the ready-made floor tiles (Symbol: HTL) have been
included. HTL can be easily installed on double flooring, such as office
automation floors, by using a peel-up binding agent. HTL is expected to
attract interests because it can be easily detached and replaced and has
advantages in terms of recycle. The “regular vinyl sheet”
is called a long PVC sheet. This sheet can be used in a wide range of
general-purpose applications without the need to install a foam layer.
It is used as a highly durable sheet flooring material in schools, hospitals,
welfare institutions and factories. As the usability of the product appeared
to have been recognized once again, the market size in fiscal 2005 increased
4.7% from the previous year.“Anti-slip vinyl flooring
sheets” have concaves and convexes on the surface of the sheet to ensure
that they have anti-slip properties in case of a water leak. This material
is becoming more popular and is used in the public corridors, balconies
and stairs of apartments more frequently. As a result, the size of the
market in fiscal 2005 rose 5.8% from the previous year.“Cushioned flooring” is
flooring with a foam layer, which has a decorative feature enhanced by
a printed layer. The product comes in two types, depending on the thickness
of the superficial layer (i.e., a transparent PVC layer) and the total
thickness, for residential and commercial applications. Residential cushioned
flooring is 1.8 or 3.5mm thick, while commercial cushioned flooring has
a thickness of 2.3 mm. The material for commercial use has been increasingly
used in apartments in recent years. The type for household use is only
used in damp areas such as kitchens, washstands and toilets, and only
a small quantity is used in each house or apartment. The market size for
cushioned flooring continues its downward trend. The market size in fiscal
2005 declined 8.2%.Inlaid PVC sheets are
sheets with patterns created by sprinkling chips or pellets on a base
material. This product enjoys high durability and has high designed quality.
Although these sheets are used by large-scale buildings, such as medical,
educational and commercial facilities, the market size for the sheets
declined 12.9% from the previous year. <Statistical materials used
to determine mrket sizes>
|
Table 8. Market Size of Plastic Floor Covering Materials (wholesale basis)
(Unit: 100 million yen; figures in parentheses are as percentages of previous year's figures)
Category |
Fiscal 2002 |
Fiscal 2003 |
Fiscal 2004 |
Fiscal 2005 | ||
Total |
374 (95.2) |
749 ( - ) |
737 (98.4) |
738 (100.2) |
||
| Tiles | Composition tiles | 41 (97.6) |
38 (92.7) |
35 (92.1) |
32 (91.1) |
|
| Other composition tiles | - |
56 ( - ) |
56 (100.0) |
58 (103.6) |
||
| Homogenous tiles | - |
116 ( - ) |
114 (98.3) |
113 (99.4) |
||
| Sheets | Regular vinyl flooring sheets | 105 (94.6) |
108 (102.8) |
103 (95.4) |
108 (104.7) |
|
| Antislip vinyl flooring sheets | - |
92 ( - ) |
91 (98.9) |
97 (105.8) |
||
| Cushioned flooring | 228 (95.0) |
217 (95.2) |
214 (98.6) |
196 (91.8) |
||
| Inlaid sheets | - |
18 ( - ) |
15 (83.3) |
13 (87.1) |
||
| Other PVC sheets | - |
104 ( - ) |
108 (103.8) |
121 (112.0) |
||
Wall Covering Products |
The market size for wallpaper in fiscal
2005 was calculated at 113.57 billion yen, representing an increase
of 0.3% over the previous year. Among the product categories, regulations
for fireproof wall covering materials were amended in fiscal 2002
to change the qualifying system in which each manufacturer is to obtain
qualification, while the grades of fireproof performance and the “classifications”
of materials were also modified. This survey was conducted in a similar
way as in the previous year. By product category, sales appeared to
be 2.66 billion yen for “paper-based wallpaper,” 2.34 billion yen
for “fiber-based wallpaper,” 94.84 billion yen for “PVC resin wallpaper,”
7.72 billion yen for “plastic wallpaper, 5.02 billion yen for “inorganic
wallpaper,” and 0.99 billion yen for “others.” Sales of imported wallpaper
were found to be 0.70 billion yen. (It is difficult to classify imported
wallpaper, so the sales figure is added to the sales of “others.”)The total volume of shipped domestic
wallpaper was 729,750,000 m2 (a year-on-year increase of
1.8%), slightly exceeding the previous year’s result and exceeding
700,000,000 m2 for the third consecutive year.Viewed by type, however, sales rose
on a year-on-year basis only for PVC vinyl wallpaper, the key product,
(with sales up 3.3%). For this product, mass produced wallpaper accounts
for more than half of all shipments. Sales of “plastic wallpaper”
(olefin wallpaper such as acrylic wallpaper and EVA wallpaper), which
had enjoyed favorable support as an environmentally friendly option,
declined 11.7%, a sharp decline from the previous year’s results,
posting negative growth on a year-on-year basis for the second consecutive
year. Sales of paper-based wallpaper also continued to decline. Although
the rate of sales decrease somehow slowed from the 20% decrease recorded
in the previous year, the products still recorded double-digit negative
growth rate this year (with a decline of 12.0% from the previous year).
Sales of “fiber-based wallpaper” continued to fall, albeit at a slowing
pace (down 3.8%). This could be a sign that the fall is coming to
end. Sales of “inorganic wallpaper” continued to decrease from the
previous year’s results although the pace of decrease is slowing (with
a decline of 6.9%). Sales of “others” declined sharply on a year-on-year
basis, although shipments were small in volume (with a decline of
69.7%). This decline was attributable to a decline in contract demand
primarily for painting wallpaper.The number of new housing starts
rose 4.7% from the previous year, the third consecutive year of increase,
to 1,249,000, surpassing the benchmark of 1,200,000 for the first
time in five years. This helped wallpaper expand, but the key point
is how the wallpaper industry can shift its sales of present products
to those of value-added products in the stock housing market given
that the time may come when the number of new housing starts falls
to 800,000 in the long term.In terms of shipments, the industry
enjoys demand for up to 700,000,000 m2 and shipments seem
to be stable, but we can say that there is an increasing shift to
products that facilitate construction and that offer a flexible price
policy (mass-produced products), given the more severe market conditions.
Meanwhile, the industry has faced challenges since last year with
the surge in raw material prices fueled by high oil prices. Although
some brand manufacturers raised prices of their products to pass rising
costs onto retail markets, the industry is still facing an uncertain
future as the impact of higher costs remains unknown. <Statistical
materials used to determine market sizes>
|
Table 9. Market Size of Wallpaper (domestic products, imported products, wholesale basis)
(Unit: 100 million yen; figures in parentheses are as percentages of previous year's figures)
Fiscal
2002 |
Fiscal
2003 |
Fiscal
2004 |
Fiscal 2005 | ||
| Total | 1,137.3 (89.4) |
1,121.3 (98.6) |
1,132.5 (101.0) |
1,135.7 (100.3) |
|
| Domestic products | 1,128.7 (89.0) |
1,115.2 (98.8) |
1,125.2 (100.9) |
1,128.7 (100.3) |
|
| Imported products | 8.6 (195.4) |
6.6 (76.7) |
7.3 (110.6) |
7.0 (95.9) |
|
* Total shall be the same as"Total" described in Table given below.
* Documents
of the Wall Covering Association were used as a reference for Imported Products.
* The period is between April 2005 and March 200
Table 10. Market Size of Wallpaper (by product category, wholesale basis)
(Unit: 100 million yen; figures in parentheses are as percentages of previous year's figures)
Fiscal 2002 |
Fiscal 2003 |
Fiscal 2004 |
Fiscal 2005 | ||
| Total | 1,137.3 (89.4) |
1,121.3 (98.6) |
1,132.5 (101.0) |
1,135.7 (100.3) |
|
| Paper wallpaper | 46.3 |
34.5 (74.5) |
29.2 (84.6) |
26.6 (91.0) |
|
| Cloth wallpaper | 30.1 |
27.8 (92.6) |
24.9 (89.5) |
23.4 (93.9) |
|
| Polyvinyl chloride resin wallpaper | 901 |
904.5 (100.4) |
927.2 (102.5) |
948.4 (102.3) |
|
| Plastic wallpaper | 77.6 |
86.6 (111.6) |
83.2 (96.1) |
77.2 (92.7) |
|
| Inorganic wallpaper | 66.4 |
55.0 (82.8) |
55.4 (100.7) |
50.2 (90.7) |
|
| Other wallpaper | 15.9 |
12.9 (81.8) |
12.6 (95.4) |
9.9 (78.6) |
|
Fiscal 2002 |
Fiscal 2003 |
Fiscal 2004 |
Fiscal 2005 |
Percentages of previous year's figures | ||
| Adhesive | Volume | 3,484 |
3,509 |
2,171 |
2,171 |
61.9 |
| Value (including imported products) | 1,976,103 |
1,344,935 |
1,223,709 |
1,223,709 |
91.0 |
|
| Re-damp | PVC volume |
1,724 |
1,056 |
955 |
955 |
90.4 |
PVC value |
695,566 |
270,879 |
253,697 |
253,697 |
93.7 |
|
Cloth volume |
0 |
0 |
0 |
0 |
0.0 |
|
Cloth value |
0 |
0 |
0 |
0 |
0.0 |
|
Paper volume |
642 |
404 |
215 |
215 |
53.2 |
|
Paper value |
149,468 |
90,407 |
44,000 |
44,000 |
48.8 |
|
Imported volume |
0 |
0 |
0 |
0 |
0.0 |
|
Imported value |
0 |
0 |
0 |
0 |
0.0 |
|
| Non-glue | Volume |
362 |
830 |
246 |
246 |
29.6 |
Value |
60,732 |
114,446 |
122,150 |
122,150 |
106.7 |
|
Volume for others (raw glue) |
2,440 |
1,459 |
1,459 |
59.8 |
||
Value for others (raw glue) |
433,257 |
425,343 |
425,343 |
98.2 |
||
Total volume |
5,850 |
8,239 |
5,046 |
5,046 |
61.2 |
|
Total value |
2,821,137 |
2,253,924 |
2,069,010 |
2,069,010 |
91.8 |
|
Fiscal 2002 |
Fiscal 2003 | Fiscal 2004 | Fiscal 2005 | ||
Paper wallpaper |
Production |
15,927 |
11,396 (71.6) |
8,973 (78.7) |
8,349 (93.0) |
Shipment |
16,675 |
12,088 (72.5) |
9,505 (78.6) |
8,368 (88.0) |
|
Cloth wallpaper |
Production |
3,812 |
3,511 (92.1) |
3,147 (89.6) |
3,021 (96.0) |
Shipment |
3,756 |
3,520 (93.7) |
3,142 (89.3) |
3,023 (96.2) |
|
Polyvinyl chloride resin wallpaper |
Production |
605,729 |
629,073 (103.9) |
641,800 (102.0) |
659,582 (102.8) |
Shipment |
603,658 |
626,289 (103.7) |
639,170 (102.1) |
660,336 (103.3) |
|
Plastic wallpaper |
Production |
36,149 |
39,314 (108.8) |
37,994 (96.6) |
32,089 (84.5) |
Shipment |
36,754 |
39,287 (106.9) |
37,665 (95.9) |
33,241 (88.3) |
|
Inorganic wallpaper |
Production |
31,827 |
24,845 (78.1) |
24,494 (98.6) |
22,707 (92.7) |
Shipment |
33,218 |
27,361 (82.4) |
26,139 (95.5) |
24,330 (93.1) |
|
Other wallpaper |
Production |
2,938 |
2,295 (78.1) |
1,453 (63.3) |
448 (30.8) |
Shipment |
2,768 |
2,275 (82.2) |
1,521 (66.9) |
461 (30.3) |
|
Total |
Production |
696,382 (96.1) |
710,434 (102.0) |
717,861 (101.0) |
726,196 (101.2) |
Shipment |
696,829 (95.3) |
710,820 (102.0) |
717,142 (100.9) |
729,759 (101.8) |
|